![]() The company should go ahead and promote their online store. Similarly, it is mandatory for them to confirm if a product is suitable for their skin. MAC customers have the urge of purchasing the company’s products online however, they might also need to try first the product.įor instance, majority of individuals often want to try Make Up products to find out if they actually blend with their skin. Given the fact that online shopping creates a great opportunity for the MAC Company, it can also be a great threat to their personal services that are pampering in nature. In addition to that, they like the compactness of NARS. In that case, the MAC owners need to keep their statement in mind” Wanting to touch everyone.” Their major competitor, NARS, a make-up Art Cosmetics won the competition because when they sell their products to consumers, the consumers feel like they are achieving more. Despite the MAC Company made for makeup artist, it is being sold to Estee Lauder and the general public. The company can utilize this increment to their advantage such as creating more demanded products such as lip shade palettes and or/ eye shadows. The direction being pursued by the Company is quite promising to a future increase in both of its finances and brand name. Make-Up Art Cosmetic has more strength compared to weakness. There exist questions on whether their online shopping boost would take over their well-known personal service.Increased rate of competition as numerous companies have lip palette and Eye Shadow combinations continuously each season.Exhibit free standing stores in comparison to spots located in departmental stores. ![]() For instance, the company is working on foundations and blushes in order to fit specifically the Indian Skin tone Ability to expand internationally- Brazil and India.Boosting experiences in online shopping. ![]()
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